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Episode 28: Sonoran Roots

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Today my guest is Jeremy Basha, the Chief Revenue Officer at Sonoran Roots, a recreational cannabis company known for its large-scale cultivation, extraction, and dispensary operations throughout Arizona. Like many cannabis producers, this company has recently started using water activity measurements to implement a more regimented, structured, and formulaic approach to make key decisions like when to take product out of cure rooms, what order to trim different batches, how to store product, and how to combat and mitigate microbial issues. Let's listen to Jeremy explain his team's success with using water activity measurements in this special cannabis addition of Water in Food.