Water activity: A better moisture metric for pet food
Find the ideal water activity range for your pet food product that maximizes profit, nutrition, and tastiness while keeping it safe from microbes and mold.
Market insights2 min read
"Measuring water activity after baking allowed more quality control before drying. More than what we saw with moisture content."
- Todd Dunlop, Director of Quality Assurance and R&D | Hampshire Pet Products
We bought bags of kibble from a variety of retailers. We tested big brands alongside small niche companies. The result? A market snapshot of thirteen pet food brands. In this quick 15 minute webinar, Scott Campbell (CEO of METER Group, Inc. USA) reviews the findings.