“The most important thing is, no matter what the right answer is, the only way to know if you're doing it right is by measuring. That's what I love about the system because by having the right sensors and being able to understand what crop steering is, how the crop is responding, and what the crop is experiencing throughout all of those nine Cardinal parameters, that's really just the base; that's the ground for what needs to happen for us to be able to do any change.” -- Phil Malmquist
“You know, number one right now, the legal protections for cannabis varieties and cultivars are not the same. So other than a private contract, you don't have a guarantee that what you're getting is what anyone says it is. And the other side of it is, unless you're using something like AROYA and a pretty comprehensive control system, it's really hard to replicate an environment that tightly to get those replicable results.” -- Seth
“On the sensor side, we have those sensors that we developed over the course of decades, and now we've optimized them for the cannabis industry specifically.” -- Phil
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