Stephen Fitzgerald, founder of Rodeo Labs, makes sleek, rugged adventure bikes and rides them in challenging environments. His brother Zac runs Bake Works, a bar and cookie manufacturer. Stephen asked Zac to make his team “a bar that we actually like to eat. Because we’re eating a ton of bars.” Zac’s answer: vegan, gluten-free Trailnuggets, energy snacks that reviewers call “zesty,” “bright,” and “a refreshing departure from other bars.”
WHAT'S IN YOUR BAR
The secret ingredient in Trailnuggets is simplicity. The ingredient list is short—just four in the Lemon Hot Date bar—and every ingredient is natural.
GETTING QUALITY RIGHT—
Why spend on doing quality right: "You're either going to spend the money before something happens or after it happens."
THE FIRST TIME
"I prefer to put the resources into doing it right, so there are less events where you’re spending the same or potentially far more fixing something after the fact."
“We play the long game. We want to be much larger than we are, so the entire management here is thinking big. If QA asks for the resources to do something better, I have to step up. You have to make really hard decisions, watch costs carefully, and always be improving. You’re never done improving your systems.”
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Water activity’s usefulness as a quality and safety measurement was suggested when it became evident moisture content could not adequately account for microbial growth fluctuations.
Measure water activity with an average 5 minute read time and ±0.003 aw accuracy.