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BAKE WORKS TRAILNUGGETS

BAKE WORKS TRAILNUGGETS

THE TRAILNUGGETS STORY

Stephen Fitzgerald, founder of Rodeo Labs, makes sleek, rugged adventure bikes and rides them in challenging environments. His brother Zac runs Bake Works, a bar and cookie manufacturer. Stephen asked Zac to make his team “a bar that we actually like to eat. Because we’re eating a ton of bars.” Zac’s answer: vegan, gluten-free Trailnuggets, energy snacks that reviewers call “zesty,” “bright,” and “a refreshing departure from other bars.”

WHAT'S IN YOUR BAR

WHAT'S IN YOUR BAR

The secret ingredient in Trailnuggets is simplicity. The ingredient list is short—just four in the Lemon Hot Date bar—and every ingredient is natural.

PRIMARY METRIC:
WATER ACTIVITY

How do you keep your bar simple, honest—and safe? “As a bar manufacturer, water activity is the primary metric we use for shelf life testing. It’s a really good, definite number that indicates that mold and microbes won’t grow, as long as it’s packaged correctly. We do half hourly checks on the finished goods before they get packaged. We don’t release the food to packaging until it’s been tested. We put a lot of resources into doing it right.”

GETTING QUALITY RIGHT—

GETTING QUALITY RIGHT—

Why spend on doing quality right: "You're either going to spend the money before something happens or after it happens."

THE FIRST TIME

THE FIRST TIME

"I prefer to put the resources into doing it right, so there are less events where you’re spending the same or potentially far more fixing something after the fact."

FINISH LINE

“We play the long game. We want to be much larger than we are, so the entire management here is thinking big. If QA asks for the resources to do something better, I have to step up. You have to make really hard decisions, watch costs carefully, and always be improving. You’re never done improving your systems.”

BAKE WORKS TRAILNUGGETS

Talk to an expert

“You have to be conscious of what you’re putting in your bars and people are putting in their bodies."

Zac Fitzgerald
President/CEO, Bake Works, Inc.
WATER ACTIVITY COUNTS

WATER ACTIVITY COUNTS

Water activity’s usefulness as a quality and safety measurement was suggested when it became evident moisture content could not adequately account for microbial growth fluctuations.

GET MORE AQUALAB INFO

Measure water activity with an average 5 minute read time and ±0.003 aw accuracy.

 
BAKE WORKS TRAILNUGGETS

About Bake Works

Bake Works is a family-owned business started by Tom Fitzgerald in 1998 to make individually packaged cookies for the school and coffee shop markets. Today, in addition to Trailnuggets GO and Trailnuggets PRO bars, they manufacture cookies, energy bars, protein bars, cereal bars, and cold form extruded bars, both for their own brands and as a co-manufacturer. Zac Fitzgerald has been the CEO since 2013.