Market Snapshot: Pet Food
Webinar - May 14, 2019

Market Snapshot: Pet Food

We bought bags of kibble from a variety of retailers. We tested big brands alongside small niche companies. The result? A market snapshot of thirteen pet food brands. In this quick 15 minute webinar, Scott Campbell reviews the findings.


  • which brands came close to exceeding the 10% moisture limit.
  • what some big brands do much better than small ones.
  • which brands over-pack—and which ones don’t quite meet the minimum.
  • the projected costs of inconsistency in packaging and drying.

Presenter: Scott Campbell reveals the findings of the METER Food Lab. He has visited dozens of pet food manufacturers in his quest to help them collect data and use it to consistently make great product.

Next steps

View the slides.
Knowledge Base Articles:

Talk to a product expert!