PULLMAN, Wash. — METER Group, Inc. USA (METER) has partnered with the Trans-African Hydro-Meteorological Observatory (TAHMO) to launch ‘EVERY METER COUNTS,’ a campaign to help raise funds for instrumentation and bring accurate weather information to Africa.
The new fundraising campaign aims to accelerate the development of TAHMO activities so that more farmers, students and researchers can start benefiting from local weather information and forecasting. Today many African farmers lack the infrastructure and modern sensor technology that fuel agriculture production in other parts of the world. Basic services like crop insurance and accurate weather forecasts are not available.
Founded in 2010 by Professors John Selker, Oregon State University, and Nick van de Giesen, Delft University of Technology, TAHMO has been working to fill the climate data gap in Africa. Its goal? To install a dense network of 20,000 weather stations across sub-Saharan Africa.
At METER, the motivation to support TAHMO is high. The company is looking to target runners and cyclists around the globe. For every five kilometers that users run, METER will donate $3 towards hardware costs; and for every 30 kilometers users cycle, it will donate $5.
“Fundraising efforts are off to a great start but must accelerate,” said Christian Hertel, head of marketing at METER. “We are now calling on the public to become involved. Every meter you run or cycle has value.”
The campaign builds on the TAHMO foundation of collaboration and community engagement. Funds accrue through user activity. Hertel told supporters, “You get active, we donate.”
GPS tracking measures the distances covered by users as they run or cycle. The app then converts distance to dollars. Users can compare notes and follow other participants’ progress. The app works in parallel with other performance tracking apps, so users can continue their normal workout routine.
The ‘EVERY METER COUNTS’ app is available for free download on iOS and Android. There is no limit to individual contributions at this time. Download the app today and bring accurate weather in Africa closer with each step at meter.ly/p4638.