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‘Ride for Science’ kicks off with Giro d’Italia
9 May 2018

‘Ride for Science’ kicks off with Giro d’Italia

PULLMAN, Wash.—The Giro d’Italia will see 176 riders compete over 3546.2 kilometers (2203.5 miles), 21 stages and 23 days. For as many days, METER Group, Inc. USA (www.metergroup.com) is inviting cyclists, novice and pro alike, to join team Wilier Triestina – Selle Italia to participate in a ‘Ride for Science.’

The three-week challenge in celebration of the Grand Tour seeks to raise $30,000 in funds to benefit the Trans-African Hydro-Meteorological Observatory (TAHMO) and help bring critical weather data to underserved regions in sub-Saharan Africa.

Access to reliable and accurate climate data is critical to water resource management and agriculture productivity. Today, weather models in Africa are largely based on satellite imagery. A continent-wide weather network in Africa would fill a gap in worldwide observation and give farmers the data they need. TAHMO is working with technology partners and experts on the ground to put one station every 30 kilometers. It has already distributed more than 400 weather stations, but it is still far from reaching its goal of 20,000.

“Africa’s growers need better data,” said Christian Hertel, director of Marketing at METER Group. “Cycling provides a way to connect more people to the TAHMO mission, and it was a natural fit for METER. Like in cycling, improving performance or productivity in agriculture means collecting data. And the Giro d’Italia is the perfect event to rally the cycling community.”

Cyclists can raise money for the TAHMO initiative by logging their rides using the ‘Ride for Science’ iOS app, powered by Strava. In turn, METER will match dollar for distance. Every kilometer logged using the app through May 27 earns $1 to support weather stations in Africa.

The app also lets users compare their performance to the premiere athletes of METER-sponsored Team Wilier as they pedal stage by stage. The eight riders from Team Wilier will collectively contribute $3,546 towards the cause from kilometers cycled during the 2018 Giro.

This is the second fundraising campaign from METER Group. Last year, the company raised more than $10,000 with the ‘EVERY METER COUNTS’ campaign. The ‘Ride for Science’ app is available for iOS and Android. To learn more, visit go.meter.group/p33357.

  • About TAHMO

    Trans-African Hydro-Meteorological Observatory (TAHMO) is a not-for-profit organization established as a foundation in the Netherlands. TAHMO makes high-quality data freely available to governments, scientists and farmers in real time. John Selker and Nick van de Giesen direct the project, with Ghanan Frank Annor CEO. It has NGO status in Kenya and Ghana. Learn more at www.tahmo.org.

  • About Team Wilier

    Team Wilier Triestina – Selle Italia is a partnership between the two historic Venetian brands that have contributed to the great history of professional cycling. After their successful premiere at the 2017 Giro d’Italia, the team, led by Jakub Mareczko, is hungry to go all in this year – for the win, and for TAHMO. Learn more at www.teamwilier.it.

  • About METER Group

    METER Group, Inc. USA, a Decagon and UMS combined company, delivers real-time, high-resolution data that fuels production and processes for the food quality, environmental research, urban and agriculture sectors. Through the power of its employees, METER combines science, engineering and design expertise to turn physical measurements into useful information. Learn more at www.metergroup.com.

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Press Contact

Krista McKibbin
krista.mckibbin@metergroup.com
509.332.5686