Hampshire Pet Products may already hold the largest dog biscuit world record, but the company might also deserve one for most new products launched in one year.
By Jennifer Semple
Founded in 2001, Hampshire Pet Products in Joplin, Missouri, is a co-manufacturer of baked and cold-extruded pet treats primarily for dogs. In 2014, the company—in conjunction with its customers—succeeded in placing 101 new products on retail shelves. Today, Hampshire averages between 40 and 60 new products per year.
President Julie Larson says one key to Hampshire’s success has been committing to only those projects that support Hampshire’s growth as well as its customers’ growth.