METER Group AG in partnership with Serviceplan receives Clio and ‘Best of Best’ Red Dot design award for ‘Made in Fukushima’ campaign
PULLMAN, Wash.—Making fields safe to grow rice again in Fukushima is the subject of a 296-page book that has been awarded the Red Dot Award top prize and best in print at the 2019 Clio Awards.
The jury awarded the Red Dot: Best of the Best for “Made in Fukushima. A Book Made of Rice Straw Grown on Decontaminated Farmland” in the category of publishing and print media. The Red Dot: Best of the Best is reserved for the best works in a category. Only 0.8 percent of all entries in 2019 received the distinction.
The second prize came from the judges at the 2019 Clio Awards. The Clio Awards is an international competition for creatives that celebrates excellence in advertising. “Made in Fukushima” took gold for design in the category of publishing and printed materials for a product or service. The 2019 Grand Clio award winners will be revealed at the 60th annual Clio Awards ceremony on September 25.
“We’re thrilled with the recognition this book has received,” said Dr. Colin Campbell, senior research scientist at METER Group. “It’s been a long time since Fukushima. People are just vaguely remembering it now. But there are people whose lives are constantly in flux because of it.”
Crafted from rice straw grown on the decontaminated fields, the book tells the story of the village of Iitate in the wake of the Fukushima nuclear disaster, the events leading up to the accident, and the work of Dr. Masaru Mizoguchi, head of The University of Tokyo’s Department of Global Agricultural Sciences. Its goal: to educate consumers about a new sustainable decontamination method and assure them that rice grown in Fukushima is once again safe to eat.
The new method developed by Dr. Mizoguchi and tested with METER Group uses tools and practices already present in rice farming. Instead of stripping the soil, the method removes the amount of radioactive waste by 95% while retaining the soil’s fertility.
“Being able to restore public perception around produce grown in Fukushima helps return farming residents back to their lives,” explained Dr. Campbell. “Our hope is to keep recovery efforts in Fukushima in the public focus.”
The work is currently featured on Behance, where it has received over 1,300 “likes.” Learn more about the project at madeinfukushima.com.
About METER Group
METER Group, a Decagon and UMS combined company, delivers real-time, high-resolution data that fuels production and processes for the food quality, environmental research, urban and agriculture sectors. Through the power of its employees, METER combines science, engineering and design expertise to turn physical measurements into useful information. Learn more at www.metergroup.com.